The most enviable four-minutes in marketing.

Gas station sticky experience

As a web marketer, four-minutes seems like a lifetime. If you had a captive lead for four-minutes, what would you do, or say, to get them to take then next step? Think about the last time you pulled into a gas station and fueled up. Research shows that the average consumer spends 4 minutes and…

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The Ice Cream Cone Paradox

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One of my mentors, once asked me if I’d ‘rather sell an ice cream cone to a million people or one person a million ice cream cones?’ It wasn’t until I’d published (and hawked) a book that I realized the real power of bulk sales. The Realities of One-to-One Selling Sure, in this day and…

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52 Sites (Or the stuff I'm playing with on the web.)

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In my travels around the world, I'm often asked what 'cool web tools, mobile apps and digital toys' I'm checking out. I'm asked what I think is cool, or 'what the next big thing' is. Well, for those of you that asked, here's what I'm looking at in the web world. My 52 Sites (Enough…

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A Podcast Designed for NPR is Content Venn!

The Unconventionals - A podcast that rises above the rest

I love podcasts! I’ve listened to them for years and even produced one. Unfortunately, most podcasts suck. There are too many jovial interview-shows that don't have a format, don't tell a story, and don't add enough value for the time they waste. That is not the case with a podcast called, The Unconventionals. The Unconventionals…

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Content Venn: At the Intersection of Rickshaws and Magazines

Content Venn - Rickshaw readers

We live in a world of information overload. Every single one of us is bombarded with content we just can't find the time to watch, read or listen to - even though we want (or intend) to. Whether you're a publisher, marketer, blogger, podcaster, YouTuber, or Tumblrer (?) you've got to find a way to…

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