Author, Speaker, and Storyteller
Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author.
Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action. Her work with Fortune 500 brands hasn’t gone unnoticed and the latest of her seven books, _Experiences_ , sets the benchmark for a new era in marketing. Named one of the top 50 women in marketing and the incoming chair of the ANA’s Business Marketing Association, Carla regularly challenges conventional thinking.
Today, Carla travels the world teaching anyone (and everyone) how to cultivate idea-driven teams that breed unstoppable creativity and game-changing innovation.
“Carla has become one of the leading voices in the content marketing industry. She’s spoken at Content Marketing World events a number of times and always performs in the top quadrant. Her sessions are original, well attended and her scores improve year after year.”
Founder / Content Marketing Institute
Carla In Action
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Get to Know Carla
Consistently recognized as one of the top influencers in content marketing, Carla’s latest book, Experiences: The 7th Era of Marketing, teaches marketers how to develop, manage and lead the creation of valuable experiences in their organizations. Carla serves as the Vice Chair on the Executive Board of the Business Marketing Association (a division of the ANA) and previously was the Vice President of Thought Leadership. She’s an instructor for Rutgers University mini-MBA program, the Content Marketing Institute, the ANA and the Online Marketing Institute. A frequent speaker, Carla also contributes to industry wide news outlets, forums and conferences on the future of the marketing profession, leading through innovation and the power of storytelling.
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