Carla Johnson

Author, Speaker, and Storyteller

Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author.

Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action. Her work with Fortune 500 brands hasn’t gone unnoticed and the latest of her seven books, _Experiences_ , sets the benchmark for a new era in marketing. Named one of the top 50 women in marketing and the incoming chair of the ANA’s Business Marketing Association, Carla regularly challenges conventional thinking.

Today, Carla travels the world teaching anyone (and everyone) how to cultivate idea-driven teams that breed unstoppable creativity and game-changing innovation.


“Carla has become one of the leading voices in the content marketing industry. She’s spoken at Content Marketing World events a number of times and always performs in the top quadrant. Her sessions are original, well attended and her scores improve year after year.”

Founder / Content Marketing Institute

Carla In Action

Event Producers Who Love Carla


Get to Know Carla

Consistently recognized as one of the top influencers in content marketing, Carla’s latest book, Experiences: The 7th Era of Marketing, teaches marketers how to develop, manage and lead the creation of valuable experiences in their organizations. Carla serves as the Vice Chair on the Executive Board of the Business Marketing Association (a division of the ANA) and previously was the Vice President of Thought Leadership. She’s an instructor for Rutgers University mini-MBA program, the Content Marketing Institute, the ANA and the Online Marketing Institute. A frequent speaker, Carla also contributes to industry wide news outlets, forums and conferences on the future of the marketing profession, leading through innovation and the power of storytelling.

Put a Date on Hold


Fresh and Eye Opening

Carla recently spoke at a BMA NY event on creativity and BtoB marketing and did a masterful job. In a world overrun with content, especially about marketing, what she had to say was fresh and eye opening. Better yet, she had a strong point of view, so went beyond the status quo with her own original ideas. As anyone who does a lot of speaking knows, it takes more than a good presentation. You need the delivery, and that’s where Carla shines. She’s energetic, passionate, and winsome. She knows how to engage an audience, even the sleepy people in the back. She’s good!

Phil Johnson

Engaging and masterful

Carla Johnson is what you hope for in a keynote speaker: Knowledgeable, engaging and masterful with her subject matter. Recently, she spoke to a business professional group for which I serve on the programs committee. We are both fussy and critical, and I can say that Carla did not disappoint. I recommend her to any group interested in her array of topics.

Stu Perlmeter
Program Chair / Denver Advisory Board

Not only was her speech really innovative, but it also helped our event’s image thanks to her professional reputation in the international B2B Industry.

For our first regional Latin America B2B Marketing conference held in Bogotá Colombia in 2014, Carla Johnson’s vision and profound insights for B2B Marketing trends exceed our attendees expectations. Not only was her speech really innovative, but it also helped our event’s image thanks to her professional reputation in the international B2B Industry. Furthermore, our event survey results ranked her among our best speakers.

Juan F. Vega
Chief Event Organizer, Latin America B2B Marketing & Strategy Conference

“She is one of the foremost thought leaders in content marketing and strategy…”

I have had the pleasure of hearing Carla speak a number of times and each time I hear her, she shows why she is one of the foremost thought leaders in content marketing and strategy, B2B marketing and brand storytelling. Carla shows everyone how to communicate at a higher level within an organization and connect with teams in ways that are engaging and meaningful. She has that unique ability to make you think about the work that you do in a deeply relevant way.

Chad Hartman
Director of Marketing, Tropical Foods

If you’re looking to take your business to the next level…you can’t go wrong by listening to Carla’s expertise.

I was very impressed by Carla’s content marketing know-how and command of how to foster strong relationships between marketing and sales teams. Carla’s pulse on the cutting edge of PR and marcom is clearly why her clients and colleagues continue to seek her consultancy. Her affable demeanor is complemented by a business-savvy that is rare. If you’re looking to take your business to the next level (and increase sales), or simply want to learn from a very knowledgeable communications pro, than you can’t go wrong by listening to Carla’s expertise.

Jay Manciocchi
Sr. Manager / Content Strategy and Content Marketing, Internet of Things Group, Intel

Upcoming Events

june 2017

22junAll DayIgnite 2017Biggest, boldest, most inspiring event ever staged in B2B.

22jun1:00 am- 1:00 amIgnite 2017formerly the B2B Marketing Summit

1 Step 1
Nameyour full name
Phonephone number


Event Titleyour full name
Dateof appointment
Attendees Expectedyour full name
Event Locationyour full name
Commentsmore details
0 /