Who is Jay Acunzo?
Jay Acunzo is the world’s most passionate craft-driven marketer and a highly sought after keynote speaker.
Jay launched his career as a reporter for The Hartford Courant and PR writer for ESPN before landing a job with Google as a digital media strategist. Jay went on to lead content creation and marketing strategies for brands like Breaktime Media and HubSpot.
Today, Jay helps early-stage startups gain initial traction as the VP of Platform at NextView Ventures, a Boston-based venture capital firm. When he’s not helping one of the firm’s five-dozen tech companies, he’s hosting two award-winning podcasts and traveling the world inspiring others to create marketing that doesn’t suck.
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Jay Acunzo’s Most Requested Keynote
Watch the first 5:44 from Unthinkable!
How the world’s most successful businesses bridge the gap between what’s worked in the past and what your intuition tells you will work in the future.
Marketers today can measure everything. We can measure clicks, conversions, CAC, LTV, CPA, MTV, LOL, OMG. And we turn this obsession with measuring things into best practices to follow. But then we attend these events or read industry blogs and marvel at big, unique, creative things awesome brands and innovative marketers do, and we think, “Wait a sec — there’s no best practice for launching a virtual reality music studio staffed cats who are also Snapchat influencers. How did they DO that?! How can WE do that?! And why can’t I be more creative in MY work?”
Well, bad news, you can’t. (Just kidding. Imagine if that was my talk?) Good news: The era of truly creative content marketer is upon us. The only question we all need to answer is … Are you ready to do the Unthinkable?
3 KEY Takeaways (And a Bonus!)
Why we need to step back from our obsession with best practices, and what to do instead.
Case studies from some of the most creative content marketers on the planet.
Three practical steps you can take to start acting just like them and be more creative.
Attendees also receive complimentary sore abs and younger-looking skin thanks to a new app called “laughter.”